marketing

• Brand new role in a growing organization
• Opportunity to drive the strategy of the the company

About Our Client

This is a newly created role within a unique organisation which is growing. You would have worked at a senior level and help to drive strategy as well as being hands on. This is a creative role which you will help to shape the future of the organisation.

Job Description

You will play a crucial role in linking the sales with the marketing within a regulated environment as it grows the customer engagement.

The key responsibilities of the Senior Marketing Manager will include but not limited to:

• Owning the creation and implementation of marketing strategies and plans to reach key B2B audiences across a range of online and offline communication channels.
• Lead the creation of impactful content and assets which bring our key messages to life and establish TPTs as a provider of choice in the workplace pensions market.
• Develop ideas and plans to support sales lead generation working closely with the Head of DC Sales
• Support the embedding of a new CRM system ensuring it delivers effective and compelling acquisition communication programmes to members.
• Own the end-to-end delivery of marketing initiatives and campaigns across paid and owned media channels.
• Manage the B2B marketing budget ensuring suppliers costs are aligned with plans and that accurate records are kept.
• Maintain up-to-date channel knowledge and keep abreast of industry trends, changes and competitor marketing activity and positioning.

The Successful Applicant

The successful Senior Marketing Manager will have:

• A proven track record of working at a senior level as a full mix marketing and campaigns leader within a regulated environment (Financial Services, Insurance, Utilities, Professional Services, Pensions, Membership body)
• Experience of developing and delivering B2B marketing and lead generation plans with ability to successfully execute campaigns across a range of media channels including email, web, events, and print.
• Strong stakeholder management skills with ability to secure buy-in and influence
• Ability to write creative briefs and manage creative agencies
• Good analytical skills with ability to use data to evaluate and optimise
• Ability to translate technical content into user-friendly engaging language

What's on Offer

Whats on offer

• Flexible hybrid working
• Circa £65,000 to £70,000 + bonus + additional benefits and flexible working

This role currently is stand alone but you will have a team around you to help deliver the strategy.

Please note this role is hybrid but you would need to be in the Leeds office twice a week.